Plenty of companies lie all the time. They lie about how competitive their compensation is, obscuring the real amount offered until someone is well into the interview process, only to hear that the pay is abysmal or mediocre. They make verbal or written promises they do not keep. Their websites might blather on about an illusory company culture of positivity and collaboration that is nowhere to be found past superficial, insincere statements. Their PR departments can try to deceive nations into thinking that they had no way of stopping a worker death or making an executive's misbehaviors come to light. With worker's unions, the collective organization of employees that gives each more bargaining power since threatening or firing multiple workers is harder to navigate than threatening or firing one in isolation, they might attempt to discourage unions by making the membership dues sound invasive, expensive, or greed-driven.
Union dues cost money, yes—and the union can obtain significantly better compensation (and benefits) for employees to more than make up for whatever measly amount is spent on an individual's annual dues, which reportedly tends to be around 1-2% of their annual gross pay. It is just to the deceitful, greedy employer's advantage to give the misleading impression that unions will financially hurt workers when it is really the undeserved, bloated financial hoarding of some employers that will be hurt by a successful union. Propaganda is the promotion of ideas and claims with no regard for necessary truths and rationalistic verification; as such, since these kinds of employers cannot possibly be slaves to reason and God rather than to stupidity, greed, and arrogance, they have nothing more than fallacious propaganda that they hope will deter workers from daring to no longer settle for exploitative.
Initiating a union of workers can be extremely difficult. Businesses with multiple locations might close a building down for allegedly unrelated reasons once its on-site employees rally together, employees might be fired in the likes of a communist witch hunt if they show any sympathy at all to unionization, and others might be bribed into refusing to join union efforts only to be trampled on later. An employer who wants to prioritize his or her needlessly (and unjustly) large wealth that is mostly derived from the labor of other people—usually underpaid, discarded people—would certainly dread the thought of those "selfish" workers wanting livable compensation, genuinely competitive benefits, and greater job security. To preserve their facade of importance and the abusive foundation for their own prosperity, they might oppose unions at practically any cost.
The antics are driven by irrationality (they are motivated by assumptions and egoism, not by alignment with necessary truths) and desperation at the prospect of losing their illicit empire. As I have emphasized before, it is not necessarily true that an employer will be cruel, dehumanizing, hypocritical, and so on. These qualities do not logically follow from merely being an employer. In my country and many others, it is simply the norm for many employers to choose to be this way. They have also likely gotten away relatively unscathed for long enough or have enough assets or connections that they can rely on their monetary or social power to fight philosophically legitimate resistance. Lying about the nature of worker's unions (or being irrational enough to actually think that union dues must outweigh the employee's financial gains from unionization) is actually one of the less terrible things, in one sense, that they might resort to.
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