No one would ever think the customer is always right unless they believed at least one of two things: that emotionalism, one form of irrationalism, is valid, or that it is rational or morally justified to do anything to get a customer to spend money. The worship of consumerism and profits motivates the latter, while the former has many possible manifestations. The idea that employers, employees, or consumers can do no wrong would be just a handful of the numerous ways this can be expressed. Of course, the philosophical concept of money and greed being the primary parts of reality or at least the things most worth striving for is irrationalistic in itself, so there is inherent overlap between stupidity and consumerism.
Whether it is general irrationality or a specific fixation on greed behind it in a particular case, the notion that the customer is always right is nothing more than relativism grasped in the service of consumerism. It is easy to laugh at how contradictory or petty some consumers are, but they are encouraged to do this by the businesspeople who think anything is worth saying or doing if only it increases the earnings of a company. So voluntarily enslaved to American-style capitalism and greed that they are willing to literally endorse relativism to convince the public to give them money, even if they do not believe it is actually true, this class of business leader thinks in one sense that everything is secondary to their own folly of preference.
No one needs to directly be exposed to consumers who believe that they are indeed right to understand why this is irrationalistic. Entitled, deceptive, hypocritical, and otherwise irrational, a certain kind of customer is not only a blight on business profitability (rewarding deception and pettiness in no way helps a business long-term), but they are more importantly also insects who fail to align with reason over their own pathetic preferences and irrelevant perceptions. This type of consumer is really just trying to do whatever they rightly or wrongly think is most likely to grant them favor with an establishment, or especially with the highest ranking people there. They, like the businesspeople who believe or say that the customer is always right, are slaves to selfishness and stupidity.
That some employers or managers do not realize that they are ignoring reality and hindering their own business success is due to how irrational they are. Even on a pragmatic level, acting as if the customer is always right can accomplish nothing more then temporarily satisfying a deluded, self-obsessed parasite of a consumer who might come back with increasingly inconvenient or exorbitant demands. Whatever it takes to make a worker they dislike look bad or to get a cheaper product or service, they might eagerly do. Hell, they might put all of this effort only into feeling victimized so that they can enjoy having something to complain about to other people like them.
Only in a society where emotionalism and general irrationality are normalized would either businesspeople or consumers that say the customer is always right be common enough to become culturally recognized. Not every employer, manager, or consumer is like this, of course. Even then, the ones who become like this have given into irrationalism for the sake of situational convenience or subjective appeal. Together, they are among the many symptoms of a society that has plenty of its members living for money and workplace-related things, which is really just a form of living for egoism. It is impossible to live for money and profits without only doing so as an expression of arrogance, selfishness, or emotionalism. There is no other reason why someone would pursue whatever benefits they think they respectively receive from pretending like the customer is always right.
No comments:
Post a Comment